A common example of this is accepting food donations. Many nonprofit organizations call on their supporters to provide donations of shelf-stable food like soup, cereal, peanut butter, and more.
Check out this sponsorship letter template that asks for a food donation:. Are you ready to become an official [Nonprofit Name] food sponsor?
Contact us at [contact information] to learn more about our potential partnership. Reach out to local businesses like supermarkets and restaurants to provide a sponsored gift of food to your nonprofit. Alternatively, you might send your letter to a company outside of the food service industry.
They might purchase foodstuffs for your cause, or they can hold a food donation drive at their headquarters to gather supplies. Not every business has a budget for philanthropy, but food donations can be a great way to show support without breaking the bank.
In the previous section, we touched on in-kind gifts in the context of food donations. However, your nonprofit can propose a sponsorship in which the partner provides in-kind contributions of all sorts of goods. Sponsored partnerships of in-kind gifts are a great way to make sponsorship more accessible for smaller businesses, as well as more convenient for businesses of all sizes.
Find a partner who already produces the goods you need so you can cut out the middleman. Before you send your sponsorship request letter, determine what kind of goods or supplies your nonprofit needs to achieve its goals. Maybe you need someone to contribute manpower for a building project. Or, you might need school supplies for a summer camp. Read our in-kind sponsorship request letter template to get inspired:. At [Nonprofit Name], it takes a lot of support from partners like you to achieve our mission.
However, did you know you can show your support to our cause without making a monetary gift? Since most nonprofit organizations are focused on raising actual money, your team might forget about seeking in-kind sponsorships.
These contributions can be really valuable for all sorts of organizations. Because the sponsor is supplying all the resources you need, you can reallocate your fundraising revenue to other projects. Not only that, but in-kind sponsorships also make it easier for nonprofits to propose a sponsorship down the line in which your partner provides direct monetary contributions.
Does your nonprofit organization often host auctions? Whether in person or online, auction fundraising events are one of the best ways to engage your supporters and raise a good bit of money. Successful fundraisers know that the magic of a successful auction event lies in the items procured for it.
Consider proposing a sponsorship in which a partner provides the items for the event. Instead of going around finding great auction items from a variety of sources, a carefully chosen sponsor can do this for you! Many local businesses or even larger companies are likely willing to sponsor your auction, especially since it might bring them more business in the future.
The items you receive will depend on the capabilities of the sponsor, so make sure to carefully consider who to reach out to. Read our auction item sponsorship letter template below:.
Here at [Nonprofit Name], we aim to serve [audience] and achieve our mission. However, our work is not done. Currently, [audience] needs our help more than ever because of [current need]. In order to garner some much-needed support, we at [Nonprofit Name] are hosting an auction for our supporters. In this role, [Company Name] will provide auction items of your choosing to bid off to our loyal donors.
Some examples include [auction item], [auction item], and [auction item]. With this partnership, our upcoming auction is sure to be a success! We know our donors would be excited to hear that [Company Name] is providing the prizes. If your company would like to be our official auction sponsor, please contact us at [contact information].
A sponsorship like this can benefit both parties and take a little work off of your shoulders. Instead, spend that same time and money reaching out to prospective attendees and planning your auction event.
With the help of some of your most passionate supporters, you can get critical tasks done and directly impact those you serve. Consider proposing a sponsorship where the partner incentivizes its employees to act as volunteers to your organization.
Some companies even have a dedicated volunteer grant program where the employer also donates a set amount when employees meet certain volunteer hours. Here is a sponsorship letter template for requesting volunteers:. Each year, [Nonprofit Name] tracks more than [dollar amount] in volunteer impact to help [cause]. Our volunteer events are some of the best ways we can get closer to achieving [mission]. This [season], we are hosting our annual [name of event] on [location and date].
Last year we were able to put in a combined [number of hours]— of course with the help of our passionate volunteers. We know that [Company Name] values corporate philanthropy and helping out our shared community. If your company is interested in becoming an official sponsor for this volunteer event, please reach out to us at [contact information]. Seeking out volunteers from a sponsor is also a great way to engage with prospective future supporters. Make sure to follow up after the volunteer event with a well thought out thank you, and a summary of their hard work!
Acknowledging your sponsors and thanking them for their generous support is necessary to keep your positive relationship and leave room for future engagement down the line.
When thanking your sponsors, make sure to summarize not only how they helped your event, but how that help impacted your cause. Clearly defining that impact with concrete numbers and examples is a great way to show sponsors that they genuinely made a difference, and connects them deeper to your mission. Check out this sponsorship acknowledgement letter template:. We did it! Thanks to your help and this special sponsorship, we were able to reach our goals and raise [amount] for this project.
Our organization also now has the resources to bring about even more change, like [list out any next steps]. We will be sure to publicly acknowledge the sponsorship to the rest of our supporters— after all, we want them to know who helped us get where we are.
If your company wants to contact us further for other opportunities or just to chat in general, please contact us at [contact information]. We look forward to hearing from you soon. Proposing a sponsorship to a potential partner can seem daunting, whether your nonprofit has a lot of experience working with sponsors or is new to these special relationships. With these sponsorship request letter templates, your nonprofit is ready to start making connections with the sponsors you need to reach your goals!
Download these sponsorship letter templates so you can keep them on hand. You never know when the perfect sponsorship opportunity will pop up! It is important to be clear and transparent about this, as it is letting sponsors know exactly what they are helping the school with. Try to emotionally appeal to your potential sponsors, and let them know why their business is best for your college. Each year, there are many expenses that come with running our team.
From [expenses, for example: uniforms, travel fees, food] to [expenses], our players are calling out to you for help. Would you be willing to sponsor [name of sports team] so that we can cover the costs of [expenses: new uniforms, equipment, travel fees]?
With a one-time sponsorship of [donation amount], we can provide [physical impact, for example: buy safer helmets] for the whole season and beyond. Usually local businesses or corporations will sponsor a team just so their name appears on their jerseys. Having that type of publicity will spread the word of their business while also making them look like a helpful community member.
Remember to outline exactly what you need help paying for so that you can work out a fair deal. Let them know who you and your team are. You never know, if your team is sponsored by a restaurant you could be eating there every week! Every year we try to give [amount of pets] animals new families and homes, but that is still not enough.
Last year, with the help of our sponsor, we were able to [positive impact on animals because of sponsors, for example: invest in new facilities, stock up on food, etc. This year, we want to do even more. With a consistent source of support from your business, we can make sure no dog or cat gets left behind. Learn more about our shelter and animals at [url]. Our phone number is [phone number] and we are at [address]. If you help run an animal shelter, you know that every donation is making a huge impact for the animals.
Let people know that their sponsorship is helping so many animals by explaining the concrete impact that sponsorships had on your mission last year.
Clearly state what exactly that sponsorship did for your animal shelter. We are planning a [program, event, exhibit] and are so excited to launch it. Last year, our programs brought in [amount of people], and we hope to pass those numbers this time around. However, we need your help. With [name a number of expenses], we need [amount of money]. This letter does a great job at introducing your museum and what your position is.
If your museum is not as well known as others, make sure to emphasize what makes your museum unique. Showcase why a sponsorship with your museum is important for you and valuable for them.
When you ask for the sponsorship, be very clear on which program or exhibit needs support. Just last year, we were able to put on [past show name], and it was a huge success. This year, we hope to do the same. Our cast and crew have been working hard day and night to help bring [show name] to life! Get lost in the world of [details from the show] with our talented actors and actresses. We so desperately want to show you the product of our hard work, but we need your help.
You can contact [specific point of contact] at [email address] to get started. If you help manage a theatre, you know that often donations and sponsorships end up being the bulk of your revenue. Asking for a sponsorship is a great way to garner a wave of continued support.
This can provide sustainable support, relieving some of your season-to-season fundraising pressures. Make sure your show sounds fantastical enough that people are inspired to become sponsors. It helps to target individuals who are known supporters of the arts as well. They do this through the broader concept of corporate philanthropy. These days, businesses know that being philanthropically minded is important, not only to benefit their community around them but to attract younger waves of socially-conscious employees and talent.
Through corporate sponsorships, businesses will offer their financial support in exchange for some sort of public recognition and association with the sponsored organization. As a leader at [company], you understand the pressing need for [solutions to the challenges in your community]. Our last similar initiative raised a total of [amount of money] and helped [physical impact of last campaign].
With the costs of [various costs], we need the support of generous businesses like you to get our project off the ground. As you can see in this letter, you start out with introducing yourself and your nonprofit.
You should use that space to talk about the positive impact of your nonprofit and how you are doing a lot of good in the world and your community. We hope to see you there so you can see what you helped bring to life! To accept it, please [come to our offices, go to this website, call this number]. This relationship should be positive and engaging, so make sure to start off on the right foot. Remind your sponsors exactly why their donation helped your cause with some physical examples of progress so far.
Did you hear the news? With your help, our [event, fundraiser, production, program, etc] was able to [physical accomplishment]. We hope you are enjoying [incentive that you previously offered], and let us know if there are any concerns. Thank you again for everything. Visit our website, [URL], to learn about future events and more ways for you to get involved. You can also email us at [email] or even give us a call at [phone number]. This letter goes straight to the point and lets your sponsors know that your event was a success!
This is extremely important as it lets them know that their donations made a significant difference in how the event turned out. Let them know what exactly went well, whether you surpassed your fundraising goal or had an unprecedented large amount of people show up. Along with a clear description of your outcome, feel free to thank them as much as possible without being overbearing.
What this letter does well is truly let your sponsors know just how much you appreciate them. You should provide them with channels to further engage with your organization.
Feel free to use our fundraising letter templates for your organization. Sponsorship Letters: The Basics. How to Send Your Sponsorship Letters.
Follow a manual added link Nonprofit Sponsorship Letter. Follow a manual added link International Nonprofit Sponsorship Letter. Follow a manual added link Small Nonprofit Sponsorship Letter.
Follow a manual added link Sponsorship Letter for Charity Event. Download this Request for Sponsorship Letter template now! The new source of power is not money in the hands of a few, but information in the hands of many. John Naisbitt. Sponsorship letter for sports team templates. View template. This free sample View template. This free sample donation request View template. Sponsor Confirmation Letter Example How to write a confirmation letter for sponsorship?
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